iWorld
Airtel goes full throttle with 4G across 296 cities
MUMBAI: Bharti Airtel is gung ho on its 4G service – LTE, which has now been launched across 296 Indian cities, followed by successful trials in select cities.
With the new services, Airtel customers across the country will be able to experience high speed wireless broadband along with uninterrupted HD video streaming, super fast uploading and downloading of movies, music and images.
Airtel 4G is available to customers across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles.
Bharti Airtel MD and CEO Gopal Vittal said, “With the help of the feedback received from the beta launches, we have now built India’s first commercial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focused brand.”
He further mentioned that the new platform is critical to developing an ecosystem that nurtures innovation and enabling access a myriad set of possibilities on their mobile phones. “Our 4G network is built on an open partner ecosystem model that brings together the best in the industry and introduces the market to these never before experiences. Together with our network and device partners, we have enabled a deeper proliferation of 4G in the country and I take this opportunity to thank them for working with us to introduce India to the amazing 4G experience,” said Vittal.
As part of the 4G services, Airtel has also introduced ‘Infinity Plans’ that will offer unlimited voice calls on mobile, along with bundled movies and music for the first time in India.
Continuing its streak of firsts, Flexpage, an automated platform that allows customers to track their data usage and get real time usage alerts, has also been introduced by the company.
Along with a range of strategic initiatives as part of its 4G roll out, Airtel also launched a new carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos. This follows the recent launch of Wynk Music.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
