iWorld
Airtel Digital TV partners EPIC ON to bring ‘Malgudi Days’ to homes
MUMBAI: DTH service provider Airtel Digital TV today announced a unique content partnership with IN10 Media Network's OTT platform EPIC ON to bring the timeless nostalgic series of Malgudi Days to over 16 million homes across the country.
Based on several heart-warming short stories by RK Narayan, Malgudi Days series is about a bunch of characters leading simple lives in a fictitious small town called Malgudi. The plots revolve around the trials and tribulations faced by the lead character Swami and his friends. Malgudi Days was first telecast on the national television in 1986 and became an integral part of the lives of Indians who grew up during that period. Directed by Shankar Nag, the series features the then famous child actor Master Manjunath and other acclaimed actors including Girish Karnad, Vaishali Kasaravalli, Ananth Nag and Arundhati Nag. The stories of Malgudi Days evoke a feeling of nostalgia as well as have strong resonance among audiences who enjoy simple and powerful storytelling.
Airtel digital TV customers will now be able to experience the magic of this 80’s classic at leisure on channel no 102. Airtel has introduced this series with unique options with which customers can binge watch the series by playing the episodes back to back or at a dedicated time every day like they catch up on their regular TV shows.
Airtel DTH marketing head Aashish Ahuja said: “As a brand we are always innovating to delight our customers with a rich bouquet of content. We picked up that nostalgia is a strong consumer need and Malgudi Days is one of the most perfect all-time classics that a whole lot of us grew up watching. We are delighted to add the show to our offerings and promise to continue adding such relevant content for our customers.”
EPIC ON COO Sourjya Mohanty said: “We are happy to join hands with Airtel Digital TV and strengthen our presence across the country. This is the beginning of a long-term partnership. We are hoping to continue bringing high-appealing India-centric bespoke programmes for the service and truly entertain audiences across all age-groups.”
Airtel Digital TV customers can watch ‘Malgudi Days’ on channel 102 at just Rs. 1.5 per day.
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iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
