Documentary
Airtel crosses 3 mn mobile subscribers in Karnataka
BANGALORE: Bharati Airtel has announced that their total mobile subscriber base has crossed three million in Karnataka. With this they claim to be the circle with the largest portion in the Airtel all India subscriber pie of 25.89 million (to end July 2006).
Airtel joint president-mobility Sanjay Kapoor said, “This equals Singapore’s subscriber base.” Karnataka has been the growth engine for Airtel disclosed Kapoor.
Bangalore has a subscriber base of roughly 50 per cent of Airtel’s Karnataka mobile subscribers according to Airtel Karnataka CEO Deepak Mehrotra.
Airtel continues to be Karnataka’s no. 1 mobile network in telephony, even beating BSNL mobile services. The only other entity that could match Airtel coverage in numbers and reach is the BSNL landline. Airtel now covers over 12,000 towns and villages in Karnataka, of which more than 11,000 towns and locations have a population of less than 5000. This includes 96 per cent of the gram panchayat area in the state, and covers 63 per cent of the population. Around 500,000 subscribers have been added over the last three months, a million over the last six, informs an official release.
Airtel plans to expand the gram panchayat reach to 100 per cent by March 2007. Mehrotra revealed that Airtel has spent around Rs.14.35 billion capitalization to date in the state and another Rs.3.5 billion have been earmarked till end March 2007.
Karnataka and the Andhra Pradesh circle which stands third after Delhi both contribute to more than 20 per cent of the all India subscribers in the Airtel kitty. While Punjab stands fourth with a subscriber base of around 2.4 million, adds Airtel Karnataka COO V Venkatesh.
Airtel executive director -southern regional hub, mobility Atul Bindal revealed that the southern hub comprising of five circles has had the fastest growth in the number of subscribers in the country.
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
(If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
