Applications
Aircel Chennai Open 2014 launches exclusive mobile app
MUMBAI: Tennis enthusiasts who pursue matches and scores ball by ball can rest assured that they can catch all the action from the Aircel Chennai Open 2014 at the touch of a button. The 19th edition of the Aircel Chennai Open is all set to charm fans as it takes advantage of the latest mobile technology and goes hi-tech. The organisers of the tournament have announced the launch of an exclusive new mobile application for fans. India and South Asia’s Premier ATP World Tour tennis event, scheduled to be held at Chennai’s SDAT Stadium from 30 December 2013 to 5 January 2014.
Commenting about the partnership, IMG Reliance COO Ashu Jindal said, “The Aircel Chennai Open has always believed in presenting fans with new ways to follow, enjoy and connect with the tournament. We are glad to be taking advantage of the mobile revolution and launch this exciting application for Aircel Chennai Open 2014. Tennis fans across the world can now follow their favourite stars and their matches ball by ball. The application was a huge success last year and we are confident this year will be even better.”
Launched in partnership with leading mobile consulting and development firm Hakuna Matata Solutions the app will give users an opportunity to enjoy all the action as it happens in Chennai. Live matches, scores, draws, players list, and the latest tournament news will now be available on the go.
Hakuna Matata Solutions director Gengarajan said, “Aircel Chennai Open is yet another feather on our vivid hat. It is indeed a happy moment for all of us in pronouncing Aircel Chennai Open into the hands of sport enthusiasts. We are the generation that has witnessed the transformation from Desktop to Mobile in visible terms and we found this pulse at the right time and we made sure that you’re not in anyway disappointed to track and feel every moment of sweat the players going to invest to achieve a trophy!”
The android, iphone and windows compatible application can be downloaded from iTunes and Google Play Stores.
The 19th edition of Aircel Chennai Open has one of the strongest playing fields ever featuring an impressive line-up of tennis players including top 20 players Stanislas Wawrinka, Mikhail Youzhny, Fabio Fognini and defending champion Janko Tipsarevic among others. Both Indian and international participants will compete for the coveted title.
The title sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum and Gold category.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
