I&B Ministry
AIR to host monthly Cultural Music Heritage Shows
NEW DELHI: All India Radio (AIR) will be organising monthly Cultural Music Heritage shows as part of safeguarding the country’s musical heritage featuring prominent artistes.
The opening concert on 28 October will be by renowned santoor exponent Pandit Bhajan Sopori and his son Abhay Rustom Sopori. The concert will be telecast live on DD Bharati at 6.30 pm.
Being organised by AIR’s national channel, the show will showcase the musical brilliance shared between generations of musicians.
The show titled A Musical Legacy intends to highlight the musical skills passed from generation to generation amongst musicians.
The concert to be held once a month will see rendition from talented duos like Padamshree Debu Choudhary and his son Pratik Choudhary, Pandit Manprasad and son Lalit Prasad, L.K.Pandit and Mita Pandit, Pandit Rajendar Prassana and Ritesh Prassana.
The series, which forms a part of Prasar Bharati’s mission of ‘Bahujan Hitaya, Bahujan Sukhaya’ is a platform where the rich legacy of the artists would be showcased.
“Radio has not only conserved the musical legacy but given dimensions to it to make it relevant with changing times,” said AIR DG F. Sheheryar.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
