iWorld
AI takes centre stage as Naina Avtr stars in India’s first micro-drama series
MUMBAI: When pixels meet passion, Mumbai comes alive after dark. Avtr Meta Labs, a Concept Communication Group initiative and India’s first Digital Human & AI Content Company, has unveiled Truth & Lies, a groundbreaking AI-led micro-drama series starring Naina Avtr, India’s first AI Superstar. Presented by Nature4nature as title sponsor, the 12-episode series combines 3D technology, AI, and cinematic storytelling, marking the first time an AI character headlines a full drama series.
Set over a single intense night in Mumbai, each episode of Truth & Lies runs just over a minute, tailored for Instagram Reels, making it a perfect fit for Gen Z’s fast-scrolling screens. Despite its micro format, the series packs the emotional punch of a full-length drama, exploring friendship, betrayal, and the blurred lines between truth and lies. Viewers are drawn into an immersive narrative where choices carry weight, and every interaction resonates with emotional depth.
The production itself is a landmark feat: the entire series was shot by an all-female crew, underscoring inclusivity, empowerment, and the evolving face of digital storytelling.
Avtr Meta Labs co-founder and CEO Abhishek Razdan explained, “Naina made waves as India’s first AI influencer, captivating audiences with her digital charm. Now, as an actor, she’s entering uncharted territory. Truth & Lies is not just a debut, it’s a creative revolution, showing how AI can mirror human emotion in unexpected ways.”
Adding context, Concept Communication limited chairman and managing director Vivek Suchanti said, “With this series, we are redefining storytelling. AI, 3D, and traditional filmmaking come together not as competing elements but as collaborators, creating new emotional dimensions. It’s a glimpse into entertainment’s future, where technology amplifies creativity.”
The show’s producers emphasise that Naina’s narrative is deeply human. Old School Films Production partner Shiven Surendranath said, “At its heart, Naina carries a message of friendship and empathy, showing how connection can overcome misunderstandings. AI, graphics, and traditional cinema blend to craft a story that feels alive, meaningful, and deeply human.”
Speaking in her debut, Naina Avtr commented, “For years, I’ve lived in your screens. Now I get to live your emotions. Truth & Lies isn’t just my debut, it’s proof that AI can perform, feel, and provoke thought. I’m not here to replace humans; I’m here to reflect them, one emotion at a time.”
With its innovative format, high production values, and emotionally charged storytelling, Truth & Lies signals a new frontier in digital entertainment. By combining cutting-edge AI, 3D visuals, and immersive narratives, the series sets a benchmark for what micro-dramas can achieve in today’s attention-driven social media ecosystem.
Currently streaming on Instagram Reels, Truth & Lies invites audiences to experience the intersection of technology and human emotion, proving that even in a world dominated by AI, storytelling remains fundamentally about people, relationships, and the choices that define us.
From digital screens to human hearts, Naina Avtr is not just an AI, it’s a revolution in the making, one gripping minute at a time.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
