GECs
Afternoon soap ‘Bhabhi’ launches on Star Plus Monday
Don’t fiddle too much with a formula that works. Star India and UTV keep these parameters top of the mind in the making of Bhabhi, a daily afternoon soap set to launch on Monday, 18 March.
Bhabhi (brother’s wife), a half hour family drama, replaces Sanskruti, which has completed it’s year-long run, in the 1:30 pm slot and continues in the tradition of the the great Indian soap. The USP of this particular serial appears to be that there are no scheming in-laws plotting each other’s downfall. The twists and turns in the plot are provided by happenstance.
With the launch of Bhabhi, both the main afternoon soaps on Star Plus are UTV productions. And if the serial brings in anywhere close to the kind of ratings that UTV’s other offering Shagun delivers, then all concerned with the project will have more than enough reason to smile.
The serial, which has been mainly shot on sets in Mumbai’s Gemini Studios as well as some outdoor locations, is sceduled to run for a year, UTV creative director Neeraj Naik says.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
