iWorld
Affle Q3 results: Reports revenue growth of 125.5% y-o-y
Mumbai: Affle (India) has reported a strong performance for Q3 FY2022 with a consolidated revenue from operations of Rs 339.4 crores, an increase in revenue of 125.5 per cent y-o-y from Rs 150.5 crores in Q3 last year.
The consumer intelligence-driven global technology company announced the results for the third quarter and nine months ended 31 December 2021.
EBITDA was at Rs 67.7 crores, an increase of 76.4 per cent y-o-y. PAT increased by 102.6 per cent y-o-y to Rs 62.1 crores from Rs 30.6 crores in Q3 last year. This growth was broad-based coming from both CPCU business and Non-CPCU business, across India & International markets.
For 9M FY2022, consolidated revenue was at Rs 766.6 crores, an increase of 104.3 per cent y-o-y. EBITDA was at Rs. 154.8 crores, an increase of 62.4 per cent y-o-y. PAT increased by 90.6% y-o-y to Rs. 145.4 crores and PAT margin stood at 18.0 per cent.
The CPCU business continued the growth momentum delivering 5.8 crores of converted users in Q3 FY2022, an increase of 91.2 per cent y-o-y and taking the total converted users delivered in 9M FY2022 to 13.9 crores. The top industry verticals for the company continued to be high growth, helping it register a strong performance in this quarter, it said in a statement.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
