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AET appoints Videvision Smart Tech as national distributor
Mumbai: AET has appointed Videvision Smart Tech as its national distributor for LED display sales in India, impacting sectors such as broadcast, corporate, transportation, and advertising. This partnership aims to enhance AET’s distribution network and improve access to its LED display solutions nationwide.
The collaboration will utilise Videvision Smart Tech’s distribution and supply chain expertise alongside AET’s LED display technology to provide effective solutions for businesses and consumers. This move is a key part of AET’s strategy to expand its market presence and drive innovation in the LED display industry.
By leveraging Videvision’s distribution network, AET plans to increase visibility and product penetration in tier I and tier II cities, aiming to capture 25 per cent of the LED display market in these areas. AET also intends to extend its product reach to over 100 cities across India by the end of the fiscal year.
Speaking on the strategic partnership, AET India CEO Su Piow Ko said, “We are thrilled to partner with Videvision Smart Tech as our National distributor for India. This collaboration not only enhances our ability to serve the growing demand for LED display solutions but also reinforces our commitment to delivering cutting-edge technology to customers across the country. Together, we are confident that we will unlock new opportunities, strengthen our market presence, and continue setting industry standards in LED innovation.’’
AET and Videvision Smart Tech will initially focus on capturing key markets in tier one and tier two cities across India, with plans to expand into neighboring countries. This partnership is projected to drive significant growth, with AET aiming to exceed ₹1,000 crores in sales by FY 2030 and targeting a 30 per cent year-on-year growth in LED display sales, driven by this partnership.
Commenting on this partnership, Videvision Smart Tech vice president Senthil Kumar said, “This partnership with AET marks a new chapter for Videvision Smart Tech as we align our distribution expertise with AET’s innovative LED display technology. We are excited to contribute to AET’s vision of expanding its footprint across India, and we look forward to leveraging our strong distribution network to deliver exceptional value and service to customers in key markets. This collaboration is poised to drive significant growth and success for both organizations.”
This partnership marks a significant step in AET’s commitment to strengthening its market presence in India and meeting the growing demand for LED display technology.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
