Applications
Adore partners Riedel solution
MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel’s Artist digital matrix intercom solution for Accenture’s state-of-the- art webcast facility in Gurgaon, India.
“Riedel is known for world-class network and communications products, and its Artist intercom system is a great example. With its outstanding feature set, intuitive interfaces, and scalability, Artist was our only real choice when proposing a robust solution to Accenture,” said Adore Technologies COO Rajesh Yadvendu. “We are pleased to align once more with Riedel on this project, and we’re greatly reassured by the high level of service that we have come to expect from the Riedel team.”
The Riedel Artist systems will equip Accenture with an advanced modular communications platform that delivers the power and versatility to address the project’s complete gamut of intercom requirements. The Artist’s fiber-based network provides a decentralised infrastructure that can simplify the distribution of audio while providing communications of the highest quality.
The facility’s new IP infrastructure provides a flexible, format-agnostic, and scalable infrastructure for SD, HD, and Ultra-HD (4K and 8K) video to enable both highly efficient workflows and a reduction in capital and operating costs. In addition, intelligent use of bandwidth harnesses the potential of a 100 Gigabit Ethernet IP network.
“Adore is a renowned brand in the broadcast and systems integration space with a wealth of experience in system integration,” said Riedel’s director – APAC Cameron O’Neill. “We are proud to have been given the mandate by Adore to equip Accenture’s Gurgaon facility with Riedel’s Artist Intercom systems, and we’re looking forward to this exciting partnership as we increase our level of engagement in India.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
