GECs
Adil Memon rises to helm Zee Mena: From marketing maverick to media monarch
MUMBAI: Adil Memon, Zee Entertainment’s long-standing content and marketing whiz, has now taken the hot seat as acting territory head – Mena at the broadcaster. After nearly 18 years of crafting desi drama into Arabic hits, Memon’s elevation signals a stronger push into cross-cultural storytelling and commercial innovation.
The media veteran is best known for pioneering co-produced Arabic originals based on Indian formats—a savvy blend of Indian cinema flair and Middle Eastern flavour that’s helped Zee cement its regional footprint.
In his new role, Memon’s mission is clear: supercharge Zee’s linear, digital, and production arms for both south Asian expats and native Arab audiences, while dreaming up stories that cut across borders.
From scaling eyeballs to growing co-pro IPs, his past titles—executive vice president, vice president, and content head—read like a masterclass in media manoeuvring. With stints across TV, print, and digital, plus a side-hustle passion for real estate, Memon brings a 360° business lens to the role.
Whether it’s tightening revenue screws, building local alliances, or just knowing what makes viewers tick, Memon’s got it mapped. Here’s to a new innings—Zee style—in the ever-booming Mena media bazaar.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
