iWorld
Adele impersonator clip smashes BBC YouTube record
MUMBAI: Another day, yet another record broken for Adele… a sketch from BBC One’s Adele at the BBC special has been viewed more than 37 million times in just two weeks, making it the most-watched video ever on the BBC YouTube channel.
The comedy sketch, ‘When Adele wasn’t Adele… but was Jenny!’ has broken the previous record of 36.9 million views. It became an instant global hit on the BBC YouTube channel after being featured in the programme, a one-off special broadcast on 20 November on BBC One. The television show has now been watched by 5.8 million people and an extended version featuring previously unseen footage will be shown on BBC One on 1 January.
The five-and-a-half minute clip, which was released straight after the programme aired – features the singer going undercover, complete with prosthetic nose and chin and long gloves to cover her tattoos, to participate in a fake audition to find the best Adele impersonator. Telling the others taking part that her name is Jenny, she says she is a full-time nanny and part-time impersonator and quips it’s been ‘a bit slow recently’ due to ‘not much demand’. Due on last, the other singers comfort ‘Jenny’ backstage when she tells them she feels sick ahead of her performance – but when she breaks into her hit Make You Feel My Love, we see the heart-warming reactions of the impersonators as they realise one by one that ‘Jenny’ is actually the real Adele.
One of the lookalikes who took part in the sketch, Talullah Windmill, says, “I am amazed the sketch has been so popular. Even though the day was one I’ll never forget, I never thought it would be watched by so many and be this well received. All the comments left are so lovely, it is truly overwhelming.”
The previous Number 1 clip features Will Smith on The Graham Norton Show performing a song medley, including the theme to 90s sitcom Fresh Prince of Bel Air, with his son Jaden Smith, Alfonso Ribero, who played Carlton in the series, and DJ Jazzy Jeff. It has been on the BBC YouTube Channel for over two years and has now been knocked down to second place.
BBC Music director Bob Shennan says, “I’m delighted to see such a phenomenal response to the show in the UK, and to see the magical sketch gain a huge global audience who are enjoying and sharing the BBC’s content.”
Guy Freeman, executive producer of Adele at the BBC adds, “Adele was very keen to do the sketch and worked closely with my team to make this comedy-gold moment such a roaring success. She shows not only what a great sport she is, but also what a great comedy actor she is too.”
Marking her return to the music scene with this world exclusive one hour special – her first television performance since she performed Skyfall at the Oscars in 2013 – this sketch featured alongside performances of her much-loved classics and new material from her recently released album, plus an interview with Graham Norton about her life and career.
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Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group
Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer
The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.
Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.
Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.
Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.
The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.
UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.
The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.
Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.
