I&B Ministry
Ad self-certification: Industry requests MIB to postpone implementation
Mumbai: For most in the media industry, 18 June appears to be a very ominous day. Four days from now, agencies and brands will have to ensure that every advertisement – whether created for print, internet, radio or for TV – is put through a process of self-certification with the portals https://new.broadcastingseva.gov.in or https://presscouncil.gov.in.
In fact, so stressed are they with the impending date that the Indian Society of Advertisers (ISA) has petitioned the ministry of information and broadcasting to postponed the self certification process as, citing issues such as delays in uploading to the portals..
In a letter to the MIB secretary Sanjay Jaju on 12 June, ISA chairman Sanjiv Kataria has expressed the industry’s support to the initiative, but has asked for deferment of the date until the supreme court hears their concerns about the latter’s order passed on 7 May 2024. The ministry has made it mandatory for advertisers/agencies to self certify ads, and for publisher/broadcasters s to ensure they collect the certificates before publishing or telecasting any ads from clients.
Kataria in his letter has pointed out to issues such as a lack of security for the uploads, lagging, slow uploads, challenges in OTP generation, file size limitation of 1 MB for every creatve, signing authority for each creative, duration of validity of the certification, whether every language version, social media message, tweet, reel, AFP, brand integration needs to be certified – among many other areas where there is a lack of clarity. Please see attachment with this story for the issues raised by the ISA.
Urgent Request to Postpone Implementation of Self-Declaration Process
Industry veterans have welcomed the move by the supreme court and the MIB to self certify ads and marketing communications. Says former ad executive and former CEO of Star India Peter Mukerjea: “The industry brought this on themselves by some advertisers making wild, inaccurate , insane, irresponsible claims about all kinds of stuff – agencies not following an ethical or moral standard, creatives making a mockery of features including sometimes potentially life threatening behaviour and chucking in celebs to popularise the messaging ! (Eg SRK driving a car like a nut case in and out of lanes and so on, not to mention Patanjali and any number of such ) . ASCI turned a blind eye and is almost irrelevant. Personally Im glad this speed breaker has been put in place to reawaken society to ‘responsible communication’ at multiple levels. Sadly they’ve left out ‘outdoor’ ! ( I’m sure it will get added ). Well done Honble SC. “
The ISA was awaiting the MIB’s response at the time of writing of this report.
I&B Ministry
Press Sewa Portal digitises 1.5 lakh records, streamlines periodical registrations: MIB
Online system spans 780 districts; Rs 5.6 crore penalties, 88,315 titles cancelled
NEW DELHI: India’s print media registry has quietly moved from dusty files to digital dashboards. The government has digitised more than 1.5 lakh historical records of newspapers and periodicals and shifted registrations fully online through the Press Sewa Portal.
Introduced under the Press and Registration of Periodicals (PRP) Act, 2023, the portal now handles all applications for registering periodicals, replacing the earlier paper-heavy system created under the Press and Registration of Books Act, 1867, which has since been repealed.
The digital shift brings a wide range of services onto a single platform. Publishers can now register new periodicals, revise registrations, transfer ownership, file annual statements, pay penalties online and apply for circulation verification without navigating government offices.
As part of the rollout, specified authorities in 780 districts across India have been onboarded onto the platform. Since 1 March 2024, the portal has processed 11,081 applications and issued certificates across different categories.
The transition has also brought stronger compliance. According to government data, Rs 5.63 crore in penalties has been collected through the portal so far. States such as Maharashtra, Karnataka, Tamil Nadu, Uttar Pradesh and Madhya Pradesh account for some of the largest penalty collections.
At the same time, the authorities have carried out a major clean-up of inactive or non-compliant publications. A total of 88,315 periodicals have been cancelled nationwide, with Maharashtra, Uttar Pradesh and Delhi among the states reporting the highest number of cancellations.
The government says the system will continue to evolve based on feedback from users. The Press Registrar General of India (PRGI) regularly reviews suggestions to improve services and make compliance easier for publishers.
The full list of registered newspapers and periodicals is available on the PRGI website under the Registered Titles section.
The information was shared in a written reply in the Lok Sabha by minister of state for information and broadcasting and parliamentary affairs L Murugan, responding to a question from Damodar Agrawal.
