Broadband
ACT Fibernet extends its partnership with Netflix
Mumbai: ACT Fibernet announced on Friday a new partnership with Netflix which will begin in 2023. ACT Fibernet’s customers on select long-term plans will get access to a Netflix Basic Plan at no extra cost. ACT and Netflix will launch the #TwoGoodtobeTrue campaign to highlight the benefits of the ACT and Netflix bundle.
Atria Convergence Technologies Ltd. customer experience and innovation marketing head Ravi Karthik said, “Our unique ACT SmartFiber technology provides advanced capabilities that enable the fastest broadband speeds, seamless service, and the best streaming experience for our customers. In line with our brand promise of ‘Feel the Advantage’ – we are delighted to partner with Netflix. Through this partnership, our customers can access a Netflix subscription as part of our bundles at no extra cost.”
Netflix India and southeast asia director of business development Gaurav Pradhan said, “We’re delighted to expand our incredible relationship with ACT Fibernet. We are seeing a huge appetite for local and global stories across India. The combination of our growing collection of must watch stories, along with the work we have done behind the scenes on dubbing and subtitles have made these stories more accessible to wider audiences. With our continued investment in South Indian films and series and ACT Fibernet’s national reach and large South Indian footprint, the partnership will enable ACT’s customers to access Netflix with their broadband plans.”
ACT Streaming bundles come with significant benefits. The top three benefits are detailed below:
1. This offer is valid in all cities where ACT Fibernet operates. This will apply to both existing ACT Fibernet customers who switch to the ACT Streaming bundle and new customers who choose the ACT Streaming bundle. The following table lists these plans. For example, ACT Fibernet users in Hyderabad on the six-month plan for Rs 799 have Netflix included. In Delhi, the six-month plan costs Rs 799, and in Chennai, it costs Rs 820.
2. Existing customers who want to upgrade from their Netflix basic plan to Netflix standard or Netflix premium can do so for the difference in price. For example, a customer on the ACT Netflix bundle plan who upgrades to the Netflix standard plan at Rs 499 per month will pay an additional Rs 300 per month. Customers can pay the difference on their ACT broadband bill.
3. If a customer already has a Netflix subscription, they can switch to the ACT streaming bundle (paying only for ACT’s broadband plan) and get Netflix for free.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
