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Accedo, Qualcomm, HBS launch XR Sports Alliance
MUMBAI: XR in Sports is about to receive a shot in the arm. Three large global players have joined hands for a strategic alliance which seeks to bridge the sports and XR industry. These are global video solutions provider Accedo, leading hardware and software enabler Qualcomm Technologies and HBS, a specialist sports broadcast organization.
The three founding members aim to bring together market-leading stakeholders, drawing on Accedo’s expertise in video user experience, distribution and monetization, Qualcomm Technologies’ Snapdragon-powered XR technology and expertise, and HBS’ strong sports ecosystem.
The program aims to accelerate knowledge gathering, technological advancement and time-to-market for XR sports services, as well as gather and share industry knowledge.
The XR Sports Alliance aims to drive the development and deployment of XR Sports products and services by providing an end-to-end solution framework to help key stakeholders deploy state-of-the-art XR services efficiently and at scale. The framework encompasses immersive video production and distribution, system architecture definition, data and monetization frameworks, user testing and technology and business model advisory elements. Moreover, the program will be open to third parties to join, including XR OEMs, to drive the development of purpose-built XR hardware for the sports and video entertainment use case.
At its core, the program aims to connect leading companies from the sports, video, telco, infrastructure, and hardware industries to collaborate in innovation projects, collectively contribute to each other’s roadmaps, and exchange knowledge and feedback, to support and accelerate industry growth and innovation.
Accedo CEO Michael Lantz said: “We believe XR will become an important content distribution and user engagement platform and we want to connect industry stakeholders to collaborate and innovate. The Alliance network will enable industries to uncover industry demand in different geographical regions and shine light on the pipeline of upcoming XR solutions, allowing sports rights owners and holders to make data-driven decisions.”
Qualcomm, Technologies senior director product management Patrick Costello added: “We are entering a new era of spatial computing. We firmly believe that XR experiences will revolutionize how fans engage with sports and we are already seeing a rise in adoption of immersive entertainment experiences thanks to the emergence of new XR devices and increased investment by OEMs for sports content rights. The XR Sports Alliance will bring together key players in the sports entertainment value-chain, collectively fostering the ecosystem to deliver game-changing immersive sports experiences.”
HBS head of digital services Sylvain Lebreton commented: “This program aims to be a game-changer for the sports industry, helping to drive innovation. We are engaging with industry leaders across every part of the XR and sports broadcast ecosystem, which we are sure will ultimately accelerate the development and deployment of commercial XR sports services.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
