iWorld
Accedo launches OTT video managed services offering
Mumbai: Global video solutions provider, Accedo, has launched a dedicated OTT video managed services offering. Designed to reduce complexity and risk for video service providers, the offering will see Accedo take complete ownership of operating and enhancing OTT video services, managing the entire end-to-end ecosystem, including technology, functionality, people, and processes.
The managed services offering draws on Accedo’s extensive experience in designing, building and deploying video experiences for many of the world’s leading OTT services. The company’s broad suite of solutions covers a vast array of video streaming use cases, with a focus on user experience and innovation. This, in combination with its extensive and long-standing network of technology partners from across the OTT ecosystem, means that Accedo is able to provide a UX-driven end-to-end offering, leveraging best-of-breed solutions in a single holistic package covering all aspects of running and growing a competitive video business.
The offering will enable video providers to streamline and improve efficiencies to get the most out of every part of the video technology ecosystem. As part of the managed service, Accedo will be managing multiple vendors and technology stacks as well as constantly monitoring, evaluating, and challenging the technology roadmap, identifying opportunities for service optimization and ensuring a high level of flexibility and scalability.
Accedo CEO Michael Lantz commented: “The OTT ecosystem has become increasingly complex over the past decade. Running a successful and competitive video service means that every part of the service puzzle needs to be fully optimized. At the same time, video providers are battling fierce competition and increasing churn, while trying to deliver an optimized user experience across countless different and constantly evolving variations. We are already addressing many of these challenges for our customers and the Managed Services offering is a natural extension of that experience. It will further help our customers put their focus into core business activities such as content acquisition, monetization strategies, and distribution.”
Accedo will be exhibiting at NAB on booth W2166, and presenting the OTT video managed services solution, from 13 – 17 April. Book a meeting with Accedo at NAB
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
