iWorld
Accedo launches OTT video managed services offering
Mumbai: Global video solutions provider, Accedo, has launched a dedicated OTT video managed services offering. Designed to reduce complexity and risk for video service providers, the offering will see Accedo take complete ownership of operating and enhancing OTT video services, managing the entire end-to-end ecosystem, including technology, functionality, people, and processes.
The managed services offering draws on Accedo’s extensive experience in designing, building and deploying video experiences for many of the world’s leading OTT services. The company’s broad suite of solutions covers a vast array of video streaming use cases, with a focus on user experience and innovation. This, in combination with its extensive and long-standing network of technology partners from across the OTT ecosystem, means that Accedo is able to provide a UX-driven end-to-end offering, leveraging best-of-breed solutions in a single holistic package covering all aspects of running and growing a competitive video business.
The offering will enable video providers to streamline and improve efficiencies to get the most out of every part of the video technology ecosystem. As part of the managed service, Accedo will be managing multiple vendors and technology stacks as well as constantly monitoring, evaluating, and challenging the technology roadmap, identifying opportunities for service optimization and ensuring a high level of flexibility and scalability.
Accedo CEO Michael Lantz commented: “The OTT ecosystem has become increasingly complex over the past decade. Running a successful and competitive video service means that every part of the service puzzle needs to be fully optimized. At the same time, video providers are battling fierce competition and increasing churn, while trying to deliver an optimized user experience across countless different and constantly evolving variations. We are already addressing many of these challenges for our customers and the Managed Services offering is a natural extension of that experience. It will further help our customers put their focus into core business activities such as content acquisition, monetization strategies, and distribution.”
Accedo will be exhibiting at NAB on booth W2166, and presenting the OTT video managed services solution, from 13 – 17 April. Book a meeting with Accedo at NAB
iWorld
Applause Entertainment partners with Story TV for premium microdramas
Collaboration to produce and adapt content for mobile-first audiences starting 2026.
MUMBAI: Applause Entertainment just shrunk the drama screen because when stories fit in your pocket, even the biggest plots feel like a quick binge. Applause Entertainment, the Aditya Birla Group-backed content powerhouse behind hits like Black Warrant, The Hunt, Criminal Justice and Scam 1992: The Harshad Mehta Story, has entered an exclusive partnership with Story TV, India’s leading microdrama platform, to create a slate of premium short-form series for mobile-first viewers.
Under the agreement, the two companies will co-produce new-age microdramas across multiple genres. Story TV will also acquire rights to Applause’s romantic-thriller series Hello Mini and adapt it into a vertical microdrama format.
Story TV, which launched in July 2025, has quickly become a dominant player in the microdrama space with a library exceeding 1000 titles in romance, thriller, action and family drama across Hindi, Tamil and Telugu. The platform ranks as the second most downloaded entertainment app worldwide, according to Sensor Tower data.
Story TV founder and CEO Saurabh Pandey said, “As an early entrant into microdramas in India we are at the forefront of blending storytelling and technology to expand this emerging format into mainstream territory. Our partnership with Applause Entertainment will further expand the audience of microdramas with a focus on premium storytelling that is yet to be seen in the Indian entertainment industry.”
Applause Entertainment chief business officer Prasoon Garg added, “At Applause, our focus has always been on building strong stories across formats. As newer storytelling formats like microdramas gain momentum, we see value in engaging with them through meaningful collaborations. Our unique partnership with Story TV enables us to explore this emerging space alongside a platform that has demonstrated strong understanding of the format and its audiences.”
The tie-up positions both companies to capitalise on the rapid rise of bite-sized, vertical content tailored for smartphone consumption, where attention spans are short and global reach is instant.
In a screen-sized world where stories now race against the scroll, Applause and Story TV aren’t just making microdramas, they’re proving that the smallest screen can still deliver the biggest emotional punch, one vertical episode at a time.
