News Broadcasting
ABP Sanjha launches in US on Dish & Sling platforms
Mumbai: 24-hour Punjabi news channel ABP Sanjha has launched on American television provider Dish and American streaming service Sling in US.
Until now, only ABP News was available on several US-based platforms, barring Dish and Sling. ABP Network has partnered with leading South Asian content provider and distributor in North America FYI Media Group for its launch on Dish & Sling platforms in the US.
With this launch, ABP Sanjha is all set to keep its Punjabi international viewers apprised about every development taking place in Punjab and at large India.
“The launch will be a monumental booster for the Punjabi communities living in the US to obtain nuanced reports about the current events of Punjab and India in their regional language. ABP Network is fully committed to helping the Indian communities stay connected to their roots by providing detailed information on relevant stories of their hometown making them accessible in the areas where they live,” said a spokesperson from ABP Network.
Based on estimates, Dish has approximately 13 million subscribers while Sling Television is estimated to have about two million subscribers in the US.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
