News Broadcasting
ABP News launches ‘Political Power Centre’
Mumbai: ABP News has unveiled its latest show, ‘Political Power Centre,’ which aims to provide viewers with the most crucial political updates of the day. Airing Monday through Friday from 6 pm to 7 pm, this new show offers comprehensive coverage of top political stories, breaking news, and expertly packaged reports.
Anchored by Akhilesh Anand and Sherry Sheerin, ABP News’ ‘Political Power Centre’ is set to become the go-to source for in-depth political analysis and news. With the upcoming elections in Maharashtra, Jharkhand, and Haryana, the show will focus on these key states, delivering timely and relevant political stories that matter most to viewers.
The show aims to offer a thorough understanding of India’s complex political landscape. It will delve into political strategies, electoral campaigns, and the impact of political decisions on the public. Featuring exclusive interviews with political leaders, expert panel discussions, and on-ground reports, ‘Political Power Centre’ will provide a multi-faceted view of current events.
The format is designed to ensure viewers receive a balanced perspective on pressing political issues. With segments dedicated to policy analysis, voter sentiment, and historical context, ‘Political Power Centre’ will inform and educate its audience on the evolving dynamics of Indian politics.
Additionally, the show will explore the political climate in these states, offering insights into key players, emerging trends, and potential outcomes. This localised focus will help viewers understand the unique challenges and opportunities in each state, offering a comprehensive view of the electoral landscape.
As the political landscape evolves, ABP News’ ‘Political Power Centre’ will continue to provide viewers with the insights they need to stay informed.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
