News Broadcasting
ABP Network’s election centre metaverse shatters records with groundbreaking numbers
Mumbai: ABP Network announced that its newly launched Election Centre Metaverse achieved groundbreaking numbers on the counting day and afterwards, recording over 25,000 global users in more than 500 parallel rooms. Over one lakh interactions with Live TV, VoDs, and Short Videos have been observed after the launch as the users visited the election scenes, engaged in live stream views, played games, cast virtual votes, and posted selfies, demonstrating a new standard for scalable virtual events accessible right from a mobile phone.
ABP Network is the first media house in India to step into the Metaverse realm, specifically in the election space. This platform is designed to revolutionise the way election coverage is experienced, coinciding with the 2023 Assembly election results and ahead of the Lok Sabha elections due in 2024.
Speaking on the initiative, ABP Network CEO Avinash Pandey said: “ABP Network has always stayed ahead of the curve in conceptualising and adopting modern technologies. The success of ABPLIVE’s election centre metaverse has once again established ABP Network as a torchbearer of innovation in digital news publishing in India. This is a key milestone in our journey to integrate AI Tech to make our coverage stand out in the news industry.”
Users also shared their experiences on social media –
#ABPResults #ElectionResults My Onestop solution for all Election 2023 Result related stats, news and analysis! Join me now and Experience the ABPLIVE Election Centre! https://t.co/jyR3sOXrjj
— Satyabrata Dey (@Satya741248) December 3, 2023
#ABPResults #ElectionResults My Onestop solution for all Election 2023 Result related stats, news and analysis! Join me now and Experience the ABPLIVE Election Centre! https://t.co/kIgsG16SVn
— Sunita (@sunita_techie) December 3, 2023
#ABPVerse #ABPLIVE Breaks New Ground With First-Ever #Metaverse Experience#ABPResults
Experience #ABPLIVE Election Centre: https://t.co/eMRoZ1XDTG
— Meeqat Hashmi (@MeeqatHashmi) December 3, 2023
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
