News Broadcasting
ABP Network rejigs its sales leadership team
New Delhi: ABP Network has recalibrated its sales leadership team by imparting additional responsibilities to its leaders, to keep up with the ever-evolving dynamics of the market and foster innovation within the organisation.
The media company has elevated Amitosh Pal to national sales head – ABP Ananda. Pal will continue to assume the role of regional director, east zone, apart from driving sales for the Bengali channel.
Parul Kamra has been promoted to national sales head – ABP Ganga. She will continue to assume the role of regional director, north zone, while also driving sales for ABP Ganga.
Rakesh Kumar has been elevated to national sales head – government. In his new role, he will be responsible for all government-related business across broadcast and digital, while Amit Kumar Singh, who currently handles digital sales – government will directly report to him.
All three members within the sales leadership team will continue to report to Munish Atrey, who will further report to ABP Network chief revenue officer Mona Jain who joined the organisation in 2019 and carries experience of over 30 years in media marketing and promotions, stated the company on Thursday.
“2020-21 was full of unpredictability and unsurmountable challenges as far as business goes but despite all the odds – ABP Network’s sales leadership team performed and delivered targets consistently. The sales team has been instrumental in driving steady growth for the network. Their strong capabilities coupled with their dedication to helping the organisation reach its business and financial goals led to this well-earned promotion. We are confident that ABP Network will continue to grow many folds in the future,” said Jain.
The network stated that it has been able to overcome the initial uncertainty and tumultuousness of the Covid2019 crisis, and has successfully maintained business continuity.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
