News Broadcasting
ABP Network launches metaverse election centre for verdict 2024
Mumbai: As the nation awaits the verdict of the highly anticipated Lok Sabha elections 2024, ABP Network is thrilled to announce the launch of its cutting-edge election centre on Metaverse 2.0. The platform will transform the way citizens engage with the electoral process, offering a rich, immersive experience that goes beyond traditional coverage.
From result analyses to interactive games, and a data centre to real-time tracking of votes on the counting day, the election mandate 2024 on ABP Metaverse, accessible on https://abpverse.com/, has it all.
Here’s a sneak peek into what it offers:
Virtual walkthrough of Central Vista: Step into the new Parliament of India with our detailed virtual walkthrough. Explore the majestic halls and chambers of this iconic landmark, where the 18th Lok Sabha will function from the very beginning of its term.
Live election coverage: Stay updated with continuous live updates of the results on the counting day and beyond.
How to vote initiative: An informative guide to educate and increase awareness among first-time voters on the voting process.
Election data centre: Dive into our extensive Election Data Centre, where you can check data from previous elections and find schedules and important information about key candidates.
ABP elections shorts: In a hurry? Get briefed on the top election news in under 60 seconds with our ABP Elections Shorts. Stay informed with concise and impactful updates.
Election results and exit poll coverage: Find real-time seat share, counting details, and major updates directly from our Election Centre.
Real-time avatar interaction: Interact with other avatars in our dynamic Metaverse arena. Discuss, debate, and share your thoughts on the election with fellow citizens in a vibrant virtual space.
Interactive games and quizzes: Engage in fun and educational activities with our interactive games and quizzes. Test your knowledge and win exciting prizes as you learn more about the electoral process.
ABP data wall: Access a wide array of election infographics on our ABP Data Wall. These insightful data visualisations will help you understand the dynamics of the election like never before.
On the launch of the election centre metaverse, ABP Network CEO Avinash Pandey said: “Elections and ABP Network have always been synonymous due to the trust that the viewers have shown over years. The launch of the Election Centre Metaverse 2.0 is another milestone in the journey to stay ahead of the curve using the latest tech and go limitless.”
The election centre on ABP Metaverse 2.0 aims to serve as a one-stop destination for all information related to the polls. From debates and podcasts to ‘Predict & Win’ games, in-depth analyses of past election results, candidate profiles, and constituency analyses, we’ve got you covered.
ABP Network is a leading name in innovative digital experiences, and its Election Centre Metaverse launched in 2023 has already received accolades. The ABP Election Centre on Metaverse 2.0 is not only a comprehensive election information hub, but also an experience designed to bring the excitement and importance of the elections to your device screen. Be a part of this historic journey by visiting the ‘Election Centre’ here – https://abpverse.com/
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
