News Broadcasting
ABP Majha’s ‘Majha Maha Katta’ returned with an exciting third season
Mumbai: ABP Majha, the premier Marathi news channel, hosted the third edition of its flagship show, ‘Majha Maha Katta,’ on July 27 in Mumbai. This year’s event featured prominent figures from politics, entertainment, and social work, ensuring an engaging and impactful experience for all attendees.
‘Majha Maha Katta’ is a grandeur version of ‘Majha Katta’ which stands out for its unique interview format, which has redefined Marathi television by offering rare, unfiltered glimpses into the lives of remarkable individuals. Over the past decade, it has built a fervent following, entrancing viewers with its candid dialogues and inspirational narratives shared by a diverse array of guests.
The third edition of ‘Majha Maha Katta’ boasted a stellar lineup. The event witnessed Sharad Pawar, Working President of NCP and MP Supriya Sule. The event also spotlighted Chandrakant Patil, Cabinet Minister of Higher & Technical Education, Textiles, and Parliamentary Affairs, Govt of Maharashtra, and his wife Anjali Patil, alongside actress Sai Tamhankar, singer Sanju Rathore, renowned actor Arshad Warsi, Shri S.Abaji Rajah Bhonsle, Head of the Maratha Royal Family of Thanjavur and his wife A. Dhanashree Raje Bhonsle; social worker Yajuvendra Mahajan, Founder of Deep Stambh Foundation. Adding a touch of youthful innovation, the dynamic young entrepreneur Arjun Deshpande, Founder & CEO of Generic Aadhaar, also graced the stage.
Guiding this spectacular day was Rajiv Khandekar, Executive Vice President of ABP News & ABP Majha. Known for his insightful questioning and engaging demeanour, he navigated through the compelling journeys of the guests, ensuring a day of profound reflections and riveting stories.
Viewers can tune in to ABP Majha every Saturday at 9:00 PM to watch the captivating episodes of ‘Majha Maha Katta.’ For those who wish to relive the experience, a repeat telecast will be aired every Sunday at 9:00 AM.
Majha Maha Katta was co-presented by Ram Bandhu Achaar & Papad and Quick Heal. It was co-powered by Chandukaka Saraf Jewels, Barva Skin Therapie, Pune Merchants Co-op Bank Ltd., Chitale Dairy and Trinity Colleges, Pune. The event was Partnered by Finolex Pipes & Fittings, Rummy Circle and Maharashtra Energy Development Agency. Honda Shine was the Mobility Partner while ABP Live was the Digital Partner.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
