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ABP LIVE achieves 200 mn users across platforms on 2024 election results day

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Mumbai: ABP LIVE, a leading digital news platform, set a new benchmark for digital news engagement on vote counting day on 4 June. It achieved a staggering threefold increase from its previous highest concurrent user count, reaching a record-breaking 50 lakh concurrent users across ABP LIVE platforms.

ABP Network reached a remarkable 200 million users across its websites, apps, connected TV, YouTube, and Social Media channels on the 2024 election results day. This figure represents unduplicated users, showcasing the platform’s extensive reach.

Speaking on this achievement, ABP Network CEO Avinash Pandey said: “ABP LIVE’s exceptional performance on election day underscores its position as a leading force in Indian digital news. Our commitment to in-depth coverage, innovative formats, and a strong regional presence has resonated with a massive audience, making ABP LIVE the go-to destination for election news in India.”

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ABP LIVE also secured the top spot on various social media and video streaming platforms. The network emerged victorious on Facebook, securing the number one position in both Marathi and Bengali platforms in terms of user interactions on 4 June (Source: Crowdtangle). Additionally, ABP Network’s regional channels dominated the YouTube leaderboard across Marathi, Bengali, and Gujarati on 4 June, achieving the number one position in live concurrent views for each respective language (Source: Data Beings).

Furthermore, the ABP LIVE official app secured a coveted spot among the top recommended apps on the Google Play Store (news genre) during the crucial exit poll and counting day period (Source: Google Play Store | 1-4 June 2024).

ABP LIVE’s innovative approach was also evident with its “ABP Election Centre Metaverse”. This virtual experience centre recorded a remarkable 50 lakh interactions on the counting day, showcasing the audience’s enthusiasm for this novel election coverage format. (Source: Google Analytics, AWS Servers).

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ABP LIVE’s latest launch – Car Play App – also observed over 100,000 seconds of LIVE TV & Podcast plays during the final stage of exit poll and results day combined, ensuring no one misses out on any updates even while driving.

This monumental achievement on the counting day marks a significant milestone for ABP LIVE, solidifying its status as a trailblazer in digital news, especially when it comes to election coverage. With unparalleled engagement and a record-breaking user base, ABP LIVE has demonstrated its unwavering commitment to delivering comprehensive, innovative, and regionally relevant coverage. As it continues to set new standards in the digital news landscape, ABP LIVE remains dedicated to providing its vast audience with reliable and engaging news content. This landmark success is a testament to the platform’s excellence and its pivotal role in shaping the future of news consumption in India.

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eNews

Piyush Thakur steps down as Inshorts’ chief revenue officer

Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.

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NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.

In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.

Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.

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He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.

In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.

Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.

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At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.

Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.

At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.

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