News Broadcasting
Abhijit Pradhan joins UTV as vice-president
MUMBAI: In tandem with its excecutive rehaul, production house UTV has made a strategic appointment to complete the process of putting the new team in place.
Contract Advertising’s associate vice-president Abhijit Pradhan joins the production major on 1 September as vice-president.
Speaking exclusively to indiantelevision.com, UTV COO Vikas Varma states, “Abhijit is the best as far as strategy planning and implementation is concerned. He is going to be my biggest asset. He will also be key in providing ‘outside the industry creative instigators’ for ensuring creative freshness. He will be a strategic factor in UTV making a paradigm shift from the way a traditional production house operates.”
Channel directors will now be reporting to Pradhan who will be directly reporting to Varma.
Pradhan, who was with Contract for six years, was a brand custodian as well as a founding team member of Core Consulting, which is a marketing/ customer consulting outfit started by Contract Advertising (a member of the WPP group). Cadburys, Godrej and Portico were some strategic accounts that he handled at the agency.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
