Applications
AbhiBus launches Edge app for bus operators at Prawaas 4.0
Mumbai: AbhiBus, an Indian bus booking platform, announced the launch of its new Edge app aimed at revolutionising how bus operators manage their campaigns, making operations more accessible, quicker, and smarter.
Unveiled at the prestigious Prawaas 4.0, the Edge app builds on the success of the Edge web platform. It harnesses the power of AI, offering intelligent campaign recommendations that are tailored to the specific needs of operators. With instant notifications and alerts, operators can stay updated on critical developments, allowing them to make informed decisions and respond quickly to any opportunities or challenges that arise. It also integrates the AbhiBus ads solutions, enabling operators to reach new customers across various channels and optimise their campaigns to drive sales with greater ease. Additionally, the Crew Performance Module provides detailed insights into operational efficiency, empowering users to manage their teams effectively and ensure smooth operations.
Speaking on the launch, AbhiBus COO Rohit Sharma said, “The Edge App represents a significant step forward in our mission to empower bus operators with technology that simplifies their business operations. By making advanced campaign management tools available on mobile, we want to enable our partners to run their operations more efficiently, make informed decisions and drive growth.”
With the edge app, operators can choose from a variety of pre-designed templates and go live with just one click, significantly reducing the time needed to set up campaigns. It offers instant access to the latest performance data, with real-time analytics that help boost campaigns and sales. It also comes with seamless auto-renewal and campaign extension features that ensure the smooth running of sales without interruption. The app further enhances campaign reach by offering flexible filters that enable operators to target specific routes, allowing them to strategically focus on the routes most critical to their business.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
