News Broadcasting
AajTak.in tops across digital platforms in the hindi news genre
MUMBAI: Aaj Tak, India’s most watched, trusted and awarded news brand, has set another benchmark for competitors by topping all digital platforms in the Hindi news genre in February, 2019.
Aajtak.in stands at the numero uno position across all digital platforms in the hindi news genre i.e. website, WAP, APP, YouTube, Facebook, Twitter and Instagram . The iconic news brand has yet again proved to be a true testament of leadership and legacy by being the preferred choice for the New-Gen.
According to data released by ComScore recently for the month of feb’19, AajTak.in stands tall at no.1 position across platforms with 3.52 million monthly unique visitor on desktop, 36.86 million unique visitor on mobile and 8.1 million monthly unique active app users on app.
On YouTube Live TV it has garnered 104 million video views with 747 million watch minute and 21.5 million video views on desktop and 18.6 million video views on mobile site in Feb ’19.
It has also created history by being the most loved news brand across Social platforms.
· Aaj Tak is World no.1 news brand on YouTube with a subscriber base of 16.63 million (SocialBlade),
· Aaj Tak is India’s no.1 media page on facebook with 21.9 million likes (CrowdTangle),
· Aaj Tak is India’s no.1 Hindi news Twitter handle with 7.88 million followers (CrowdTangle)
· Aaj Tak is India’s no.1 media page on Instagram with 1.75 million followers as on 30th March 2019 (CrowdTangle).
Ms Kalli Purie, Vice-Chairperson, India Today Group said “We’re delighted that Aaj tak, 'Sabse Tez’ is consistently the no1 choice in digital news, and now has raised the bar decisively by being no.1 across all digital platforms. Maintaining the pole position cutting across platforms is a testimony to the unshakeable loyalty built with the audiences. We thank the digital millennials for instantly connecting with Aaj Tak. The promise of credibility stands apart across sites, across platforms and across social media”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
