iWorld
Aaj Tak reels in half of Insta news buzz with 110 million actions
MUMBAI: When it comes to news on the ’gram, Aaj Tak isn’t just scrolling, it’s ruling. The Hindi news giant has clinched a staggering 51 per cent share of Instagram actions in August 2025, according to the latest Comscore Social report, making it the undisputed champion of digital engagement.
The numbers tell the story. Aaj Tak racked up an eye-popping 110 million total actions on Instagram, dwarfing its nearest competitor News24, which managed 26.3 million (12.3 per cent share). The gulf only widens from there: ABP News clocked 21.5 million (10 per cent), The Lallantop 13.6 million (6.3 per cent), and NDTV India 12.4 million (5.8 per cent). The rest, from Zee News to Republic Bharat, trailed in single digits.
What’s driving this dominance? Aaj Tak’s digital-first playbook: snappy Reels, interactive storytelling, and a sharp grasp of Gen Z and millennial habits. The strategy doesn’t just deliver eyeballs; it’s delivering engagement that outstrips the combined total of all its rivals put together.
For brands, the implications are hard to miss. With half the Hindi news universe’s Instagram buzz flowing through its account, Aaj Tak offers a reach and resonance that no competitor can match.
The Comscore recognition cements what viewers and advertisers already know: Aaj Tak has successfully married editorial credibility with social-native flair. In an age where attention spans are measured in seconds, the channel has mastered the art of turning the scroll into a stop and then into a share.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
