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Aaj Tak expands presence in Ontario, Canada
MUMBAI: TV Today Network has launched its Hindi news channel Aaj Tak on Cogeco Cable, a Canada-based cable telecommunications company.
With this launch, Aaj Tak will now be accessible to viewers in Ontario, expanding Aaj Tak’s presence in the Ontario market.
The launch boosts the synergies between Aaj Tak and Cogeco, as Cogeco builds on its cable distribution base offering analogue and digital television, high speed internet and telephony services, the company said.
The channel will be sold in the following package- ATN + Zee Cinema + Big Magic + Aaj Tak + Headlines Today for $25 per month.
India Today Group CEO Ashish Bagga said, “It is a step in our endeavor to expand our presence in key markets across the globe. We want to be easily accessible to all our viewers worldwide at economical prices.
Moreover, Cogeco is a perfect choice for broadcasting Aaj Tak in Ontario. Cogeco is a very capable group and they are doing an excellent work in Cable communications industry. We are hopeful this launch will strengthen and benefit both Aaj Tak and Cogeco.”
TV Today’s exclusive partner in Canada Ethnic Channels Group CEO Slava Levin said that this launch will help more viewers connect with the brand.
Cogeco Cable is the second largest hybrid fibre coaxial cable system operator in Ontario, adding The Aaj Tak Channel allows Cogeco Cable to respond to a variety of customer tastes and needs and to enhance our already engaging multicultural TV offering,” Cogeco Cable vice-president, marketing and strategic planning Ron Perrotta added.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
