News Broadcasting
A stitch in time aims to save lives with Sanjeevani’s Pink Tag Project
MUMBAI: Sometimes, the strongest reminders are stitched, not shouted. The third edition of Sanjeevani: United Against Cancer has launched The Pink Tag Project, a quietly powerful initiative that turns everyday clothing into a life-saving nudge for breast cancer awareness.
Led by Federal Bank Hormis Memorial Foundation, in partnership with News18 Network and knowledge partner Tata Trusts, the campaign is rooted in a stark reality: in India, a woman is diagnosed with breast cancer every four minutes, and one loses her life every eight minutes. In smaller towns and villages, awareness remains low, stigma high, and self-care often pushed to the bottom of an endless to-do list.
The Pink Tag Project takes an unexpected route to address this gap. A small pink tag, carrying simple instructions for breast self-examination, is stitched inside blouses, kurtas and innerwear right next to the wash-care label. It appears at the most private moment of the day, when a woman is dressing, alone and unhurried. No seminars to attend, no appointments to book just a gentle, persistent reminder woven into daily life.
The initiative is captured in a short film voiced by actor Sheeba Chaddha, following women through ordinary routines drawing water, cooking meals, fastening blouse hooks until the tag quietly reveals itself. What starts as curiosity soon sparks conversations, led by trained local volunteers. Daughters show mothers. Grandmothers remind granddaughters. Awareness spreads, not through alarm, but through familiarity.
The campaign is designed to trigger three shifts: normalising conversations around breast health, embedding early detection into everyday routines, and giving women agency to act without cost, equipment or medical visits. Breast self-examination becomes habit, not homework.
The film is now being aired across Sanjeevani’s digital platforms and the News18 Network. With its understated approach, The Pink Tag Project proves that when health messages respect women’s realities, behaviour change does not need to interrupt life, it can simply slip into it, one stitch at a time.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
