Hindi
A boring week for box office
MUMBAI: Shaukeens, the remake of 1982 Basu Chatterjee film, Shaukeen, starring old stalwarts Ashok Kumar, Utpal Dutt and AK Hangal is below the mark. The three characters being re-enacted by Anupam Kher, Annu Kapoor and Piyush Mishra are no patch on the veterans they replace. Plus, the script has been mutilated badly in an attempt to better it (old classics can’t be bettered). The film opened low despite a weak opposition. And, the film has managed to collect just Rs 13.5 crore for its opening weekend.
Rang Rasiya, an attempt to sell some nudity in the name of an artistic biopic about a celebrated artist Raja Ravi Varma, has not worked. Biopics about known recent heroes don’t work with our audience and this film working was a long shot. The film fares poorly, missing a first day crore by miles and going onto end the weekend with a poor Rs 2.1 crore.
Super Nani fails at the box office. The subject, despite Rekha enacting the protagonist, is outdated and treated badly. The film has managed to collect a meagre Rs 2.75 crore in its first week.
Roar, a rare film on human vs man eater tigers in a game of survival offered some novelty value which was not enough to save it at the box office. Laden with heavy special effects, which costs dearly, the film has managed just Rs 7.85 crore in its first week.
Happy New Year, despite its negative reports, gets the advantage of poor oppositions and does better than merited in its second week. Even while on decline after its opening day, the film manages to collect Rs 32.4 crore in its second week taking its two week total to Rs 162.4 crore.
Haidar has added Rs 10 lakh in its fifth week to take its five week total to Rs 40.5 crore.
Bang Bang has collected Rs 15 lakh in its fifth week to take its five week total to Rs 145.75 crore.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
