Gaming
88 Pictures launches its gaming division – 88 Games
Mumbai: 88 Pictures, an animation and VFX studio from India, has launched a new gaming division, 88 Games, entering the game development sector with a focus on high-quality indie games for PC and console audiences. 88 Games aims to blend visual quality with storytelling inspired by India’s rich history and culture.
Known for its animation work on shows like Trollhunters: Tales of Arcadia, Gremlins: Secret of Mogwai, Transformers: The Earth Spark, Kung Fu Panda: The Dragon Knight, and Fast & Furious: Spy Racers, 88 Pictures has made a mark in international markets. With 88 Games, the studio builds on its storytelling legacy to offer interactive experiences that entertain, educate, and inspire.
Led by industry veterans Milind D Shinde and Shiben Bhattacharjee, the team includes experienced professionals from global studios, all dedicated to creating games that showcase India’s cultural heritage.
88 Games founder & CEO Milind D Shinde said, “88 Games represents the next step in our journey at 88 Pictures. Our team is dedicated to producing premium games that are not only visually stunning but also deeply rooted in our cultural identity. India, being one of the oldest civilizations in the world, has legends, stories, cultures, and art that have existed for thousands of years, forming a unique kaleidoscope that needs to be showcased to the world. It is an exciting challenge to translate the heritage of India into this new medium, with our mission to narrate stories based on this immense cultural capital through video games for the global audience.”
88 Games plans to introduce titles that will give global gamers a unique glimpse into India’s folklore and history. Through intricately crafted art styles and immersive sound design, each game will present an authentic, engaging experience, drawing from classic Indian tales, legends, and mythological characters.
“At 88 Games, we see storytelling as a powerful bridge between cultures. Our mission is to create games that entertain while connecting players to India’s rich history and mythology. As India’s gaming market rapidly expands, there remains a significant gap in the availability of high-quality PC and console games that showcase the country’s unique cultural identity. 88 Games aims to fill that void, by providing an exceptional gameplay experience to immerse and contribute to the growth of the video gaming industry,” stated 88 Games’ game director Shiben Bhattacharjee.
88 Games has three games in development, with its first title—launching on Xbox and PlayStation—set for a reveal at the India Game Developers Conference (IGDC) 2024.
According to Lumikai’s recent Levelling Up: State of India Interactive Media & Gaming Research FY’24 report, India’s Animation/VFX industry was valued at $1.6 billion in FY 24. The gaming market also grew by 23 million new players, reaching a total of 590 million gamers and projected to exceed $9.2 billion by FY 29, with a 20 per cent five-year CAGR.
The union cabinet, under prime minister Narendra Modi, recently approved the National Centre of Excellence (NCoE) for AVGC-XR (animation, visual effects, gaming, comics, and extended reality). PM Modi also encouraged Indian game developers to make an international impact in his Independence Day address.
With 88 Pictures’ animation and VFX expertise, the launch of 88 Games is expected to further boost India’s role in the global AVGC-XR and gaming sectors.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
