Hindi
7th Apsara Awards on 25 January
MUMBAI: The year 2012 marks the beginning to the celebrations for the ‘100 years of Indian Cinema’. In its initiative to flag off the centenary celebrations, the Film and Television Producers Guild of India, in association with Wizcraft International Entertainment and Colors, is all set to flag off the ‘event at the 7th Apsara Awards scheduled to take place on 25 January at the Yash Raj Studios.
Announcing the same Film and Television Producers Guild President Ramesh Sippy said, “The Apsara Film & Television Producers Guild Awards is an effort to mark the success of the growing Indian entertainment Industry. We are very excited to honor and felicitate that group of incredible people who have continued to make a significant contribution to this industry. This year too, we hope to inspire and empower achievers from the fraternity, especially with the entertainment industry all set to welcome the 100 years of Indian cinema.”
The event promises to get stronger on its entertainment and celebrity quotient this year reiterating what Apsara Awards stand for. As a special segment of the celebrations, the awards night will showcase a special tribute dedicated to the legends of Indian cinema and their glorious years in Bollywood. A melody of hits will showcase hit songs from the yesteryears and the stars that emulated the iconic on-screen characters.
The Apsara Awards, a joint initiative by the Film & Television Producers Guild and Wizcraft International Entertainment, was instituted to honour exceptional talent and breed new potential within the Film and Television industry.
Averred Guild Sr Vice-President Mukesh Bhatt, “I am extremely delighted to be part of the celebrations marking 100 years of Indian Cinema. The celebrations have only just begun and we look forward to another great year of movies and entertainment.”
The Guild, over half a decade old, consists of more than 160 members who constitute some of the most accomplished and influential luminaries.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
