Movie Channels
74.5 million tune in to ‘Bajrangi Bhaijaan’ TV premiere on Star Gold
MUMBAI: A staggering 74.5 million people across the country tuned into the television premiere of the Salman Khan starrer Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.
According to the all India data (Urban + Rural) provided by Broadcast Audience Research Council (BARC) India, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the world television premiere of Bajrangi Bhaijaan.
Star Gold grabbed the first position in the genre with 486374 (000Sums). The film has garnered a whopping 25 million TVTs (HSM CS 4+ Urban and Rural), an unprecedented number in the history of Indian television.
Star India Hindi movie business executive vice president and general manager Hemal Jhaveri said, “Staying true to our brand identity, Home of Blockbusters, Star Gold promises to bring the biggest films to its viewers within a short span of their theatrical release. We are overwhelmed by the response on Bajrangi Bhaijaan. The film’s ratings are a strong validation that our strategy is aligned with the viewers’ demands. At Star Gold, we stand committed to our viewers and trade partners in our promise of bringing the biggest blockbusters on television.”
The channel had rolled out a massive marketing campaign for the premiere. After its premiere on television, Star also made available the movie on its over the top (OTT) platform Hotstar.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
