News Broadcasting
71 per cent of tweens will be online by 2010: eMarketer study
MUMBAI: The latest eMarketer’s report suggests that among tweens and young teens some 20 million of them use the Internet and by 2010, 71 per cent of kids ages 8-11 will be online.
Tweens online may well be marketers’ next big coveted demographic. Children between the ages of 8 and 14 — are not only strong in number but interestingly, in purchasing power, informs an official release.
It is estimated that over half of boys and girls own and use a computer, VCR, DVD player and mobile phone. In one survey quoted by eMarketer, tweens report that they love watching TV. But another study points out that children 8 to 18 spend fully one-quarter of their media time multi-tasking among media.
“Tweens and young teens may be the first generation that will come into adulthood fully expecting to obtain their media on a variety of platforms,” says eMarketer’s senior analyst and author of the report Debra Aho Williamson.
The younger group plays more games, everyone prefers instant messaging to e-mail, and as tweens pass into their teenage years they devote more time to downloading music. More than one-third of teens ages 12 to 14 frequent MySpace, according to one study. And, the hot growth opportunity for wireless carriers is the tween market. Harris Interactive data from 2006 shows that 23 per cent of children ages 8 to 12 own a mobile phone, up from 12 per cent the previous year.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
