News Broadcasting
65 per cent of US net homes ready to switch to bundled services
MUMBAI: Over 60 per cent of Internet households in the US would be willing to consolidate their services under a single provider if that would save $20 per month.
The report Bundled Services: Analysis and Forecasts, has been published by Parks Associates. The report notes that the prospect of cost savings far outweighs convenience as an influencing factor. Only 43 per cent of the survey’s respondents would switch to a video, telephone, and Internet bundle without a savings incentive.
Parks Associates analyst William Cheek added, “Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services.
“The challenge for service providers will be not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers.
“Instead, they will need to define value to their customers that includes such variables as the convenience of all services on one bill, one point of contact for service issues, and value-added features and applications that can be layered upon basic services.”
Over 4,000 US households were surveyed. The study also found that 74 per cent of households likely to upgrade to broadband Internet in the next 12 months would subscribe to a bundled service package that could save them $20 per month for data, voice, and video services.
“This is encouraging for service providers. As more households switch from narrowband to broadband, the number of households with bundled services could increase almost in tandem, provided that providers offer and adequately demonstrate the value — above and beyond cost savings — of these options,” Cheek added.
Parks Associates is a market research and consulting firm focussed on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
