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5G TV may rival cable, satellite & IPTV: Report

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MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and technologies would allow operators to support TV-equivalent services which could eat into the $500Bn global TV and video market currently served by cable, satellite, IPTV and terrestrial broadcast service providers.

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies.

“Data rates get the headlines, but other network technologies will also make or break the business case for 5G TV services,” says Service Provider Analysis director Sue Rudd. “The efficiency of the end-to-end network will determine whether 5G TV is possible, but we have seen enough from early demonstrations by operators like Verizon, Deutsche Telekom, SK Telecom, AT&T and BT to suggest that it will arrive sooner or later in many parts of the world.”

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The report points out that the number of households and devices supported by a 5G TV service within any cell will make or break the 5G TV business case. The number of termination locations can be increased by a factor of three or more by deploying several network enhancements that deliver ‘trunking’ efficiency in the Radio Access Network (RAN). These include MIMO and beamforming for optimal spectrum use, virtualization of cell sites, dynamic throughput over backhaul networks and network slicing to guarantee data rates to the household.

“Television is already being transformed by new digital services like Netflix and Amazon,” notes Michael Goodman, Director, TV and Media Strategies. “The arrival of 5G TV wireless services could herald another wave of TV disruption through the 2020s and beyond.”

“The emergence of 5G TV would represent a further stage in the convergence of media and communications, and wireless and fixed services,” says David Mercer, VP and Principal Analyst. “It would also raise important questions relating to the roles of different ecosystem players and the future structure of the media value chain.”

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Hardware

Addverb launches Elixis-W wheeled humanoid in India

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MUMBAI: Addverb has taken a decisive turn on the road to humanoid automation, unveiling its first wheeled humanoid robot, Elixis-W, at LogiMAT India 2026 in Mumbai. Built and manufactured in India, the robot signals the company’s push to make so-called physical AI a practical presence on the factory floor rather than a futuristic concept.

Unlike traditional fixed automation, Elixis-W is designed to move, think and work alongside people in dynamic industrial settings. The robot combines adaptive wheeled mobility with dual arms, each fitted with five-fingered dexterous hands, allowing it to handle tasks that demand precision as well as flexibility.

At its core sits a Physical AI-ready architecture, supported by dual Nvidia Jetson Orin and Thor computing units. This setup is intended to give the robot the ability to perceive, plan and adapt to changing environments, rather than simply follow pre-programmed routines.

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According to Addverb CEO and co-founder Sangeet Kumar, the humanoid reflects the company’s long-standing belief in human-robot collaboration. He said the robot is designed to take on repetitive, risky or physically demanding tasks, freeing human workers to focus on higher-value decision-making roles.

Alongside the humanoid, Addverb also showcased two new intralogistics solutions. The Cruiser 360, a four-way pallet shuttle, is aimed at high-density storage environments where space and speed matter. The FlowT, an autonomous forklift, is designed to move materials safely in busy warehouses and factory spaces.

Visitors also saw Trakr, the company’s quadruped robot, navigating the exhibition floor, offering a glimpse of how legged machines could assist in future warehouse and industrial operations.

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Addverb, which began as a warehouse automation specialist, has steadily expanded its global footprint across the United States, Europe, Australia and Asia. Its client list includes Reliance, HUL, PepsiCo, Maersk, Mondial Relay and DHL.

With the launch of Elixis-W, the company is steering towards a future where robots are not just bolted to the floor, but rolling, reasoning and working shoulder to shoulder with people on the shopfloor.
 

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