GECs
47 per cent UK viewers oppose licence fee hike; report
MUMBAI: A BBC-commissioned report into public attitudes to the licence fee showed 47 per cent of the 2,000 adults questioned said they opposed the principle of the licence fee being increased to help those who could not afford to upgrade to digital TV.
The UK government is due to cease analogue transmission by 2012, when all homes should be able to receive digital output. The proposed terms of the new BBC charter being issued later this year hand the corporation new responsibilities for assisting in this process.
The findings are part of an independent report commissioned by BBC governors. The research indicate that most viewers – if forced – would pay more than they do now for their annual licence. However, they would only be happy to do so if the extra revenue was spent on relevant services, and the standard of the BBC’s output did not deterioriate.
The reserach has been undertaken as part of a consultation process over the future of the funding for the corporation, and asked Professor Patrick Barwise of London Business School to gauge licence fee payers’ opinions.
According to BBC News, the fee – £131.50 for each household – generated nearly £3 billion of revenue for the corporation in 2004-2005.
The reaction to a rise in the licence fee of £150 by the middle of the next decade – for which the BBC has asked the government – was that the number of people willing to pay for existing services would fall from between 75 and 80 per cent today to nearer 65 to 70 per cent. However, if it proceeded with the proposal, “it won’t be the straw that breaks the licence fee’s back”, Professor Barwise noted.
The survey also suggests the public is broadly in favour of most of the new interactive services being planned by the BBC. These include a media player offering a chance to catch-up with an entire week of programming, which 80 per cent of respondents agreed was interesting and 76 per cent said they would be likely to use.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
