Hindi
43rd IFFI goes live on social media with dedicated link on YouTube
PANAJI: Even as the national television network Doordarshan aired live the grandeur of the opening ceremony of the Festival on 20 November, the Information and Broadcasting Ministry came out with a new initiative by streaming live the entire programme for about three hours on YouTube.
While the Ministry had gone on YouTube just over two months earlier, it has attempted to bring to life the IFFI through its link http://www.youtube.com/user/INBMINISTRY/videos where it is also placing short promotional of various films of the festival, and will also carry interviews of important dignitaries.
The objective of launching the channel was to reach out to the young population of the country, sensitizing them about the Government’s policies and programmes. At the same time, the channel has provided a window to disseminate information on key issues and events regularly in an effective manner.
Since its launch, the channel has successfully incorporated a bouquet of programmes on the platform catering to different cross sections. The uploaded programmes include Live streaming of events, news capsules of two to three minutes duration, campaign spots, short films and documentaries, classical music, inspirational speeches, etc. The response has been overwhelming. Till date the channel has received about 25000 video views and has approximately 295 subscribers.
The channel has provided the Ministry the opportunity to integrate communication and content on a newly emerging platform. The content is regularly updated on a day to day basis through the social media cell set up for this purpose.
The 43rd IFFI is being publicized and promoted in a big way through the channel thereby giving it a better profile on the social media network.
Some of the Events proposed to be covered on a daily basis are: Interviews of Film Directors and Producers of National and International Fame; Tributes and Retrospectives of Indian Panorama; Master Classes for budding filmmakers; some sideline stories about Goan culture, heritage etc.; and Cultural Performances of Goa.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
