e-commerce
$359 million powerhouse Sportking goes digital: E-commerce & pan India expansion
Mumbai: Sportking, a leading vertically integrated textile brand in India, has recently launched their first ever e-commerce platform for a country wide expansion, following 27 years of excellence and strong presence in Punjab, Jammu & Kashmir, and Haryana. The brand which has more than 100 successful stores within these states has set its sights on reaching customers across all of India with this exciting e-commerce launch.
Sportking prides itself in the highest standard for making cloth and its state-of-the-art manufacturing facilities equipped with the latest machinery. The company’s dedication to innovation has resulted in a wide range of yarns that are popular all over domestically. Sportking embraces digital technology to transform every aspect of their business and makes use of algorithms and technological advancements like Google My Business or other AI – powered tools that will not only personalise product recommendations but will also create a seamless and better customer experience. The company has resulted in an annual turnover of Rs 2500 crore – 3000 crore ($359 million), while still being a significant player in the Indian textile industry.
Sportking has carved a niche as a family-owned brand offering high-quality, aspirational clothing at cost-effective prices. Sportking founded in 1977 the company has grown from a one-room set-up to a multi-crore enterprise under the leadership of three generations of the Avasthi family. Sportking prides itself on its vertically integrated approach, as it means weaving own designs into reality from start point until finishing line so that customers get what suits them best price wise and therefore quality wise as well.
“For 27 years, Sportking has established a deep connection with communities in North India,” said Sportking’s MD Munish Avasthi. “Our commitment to quality and affordability has positioned us as a mass-premium brand, and we’re excited to bring that value proposition to a wider audience through e-commerce.”
To know more, check out their latest e-commerce website here: https://www.sportkingfashion.com/
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
