iWorld
3 more quarters of losses for telecom industry, says COAI
MUMBAI: According to COAI director general Rajan Mathews, the telecom sector will probably experience three or more quarters of losses, as the telcos remain under pressure due to high levies and unsustainable tariffs.
Speaking to PTI, Mathews said, “Under the current scenario, I see at least another three plus quarters of losses. Why? Because personally, I do not think the present tariffs are sustainable for long term health of the industry.”
Mathews explained that the high incidence of levies – licence fee and spectrum usage charges – intermingled by upfront payment for radio-waves have added to the operators' woes. Taking that into account he stated that 2018-19 will certainly be a "tough year" in terms of financial performance of the industry.
“Already we have been through two quarters of losses (this fiscal). So something dramatic has to happen in the next two quarters and we know that is not going to happen. Clearly, 2018-19 will be a tough year in terms of financial performance for the industry but the beginning of fiscal 2019-20 will see clarity (emerging),” he added.
When asked about whether the mobile rates will fall further or stabilise, he told, “The tariffs are already at affordable levels. It is difficult for me to see how much further the tariffs can drop.”
He also described that the continuous decline in revenue stream would be unfavourable for the industry as telcos will need investments for updating technology and for wider and better coverage.
Reliance Jio had set off a tariff war since its arrival in the market. In counter to Jio’s services, rival companies such as Bharti Airtel and Vodafone Idea had to cut tariffs.
Bharti Airtel reported a loss of Rs 940 crore from its mainstay India business for the June quarter. However, Airtel in the April-June period reported a net profit of Rs 97 crore on a consolidated basis after taking into account revenues from its Africa business.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
