Applications
26% of US consumers are digital omnivores: Deloitte
MUMBAI: 26 per cent of US consumers are digital omnivores. They own a laptop, smartphone and tablet.
Deloitte’s State of the Media Democracy survey, now in its seventh edition, reveals that US consumers are undergoing a dramatic transition in how, when and where they engage with content, devices and each other.
Tablet ownership increased 177 per cent over the past year, with almost a third of tablet owners viewing it as one of their top three most preferred consumer electronic devices.
Tablet owners stream movies 70 per cent more often than non-tablet owners.
- More than 80 per cent of consumers are multi-tasking while watching TV.
- The survey reveals that 93 per cent of Americans place Internet access as the most valued household subscription.
- More than half of all consumers are willing to pay a premium for faster Internet connection with tablet and smartphone owners more inclined to pay for faster connections
The survey takes a multi-generational look at how consumer preferences vary. More importantly, learn how they are evolving within the changing landscape of device ownership, subscription services, advertising platforms, social networking adoption and emerging payment models.
Fielded by an independent research firm in November 2012, the online survey reached more than 2,000 US consumers to help companies understand consumer preferences today and where they might be moving in the future. The analysis yields clues and provides insights to help companies make smart, well-timed business decisions and investments.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
