iWorld
20th VES Awards: DNEG sweeps seven awards for visual effects
Mumbai: The London-based VFX major Double Negative (DNEG) has received seven awards at the 20th Visual Effects Society (VES) Awards held in Los Angeles on Tuesday. The company is a technology-enabled visual effect and animation studio for the creation of feature film, television and multiplatform content. This year’s seven VES awards bring The company’s all-time total to 18.
The four of DNEG’s seven awards honoured its VFX work on Denis Villeneuve’s Oscar 2022 frontrunner “Dune,” including the main award for ‘Outstanding Visual Effects in a Photoreal Feature,’ which was presented by the filmmaker himself.
DNEG also received two awards for its work on the Apple TV+ drama “Foundation,” as well as the award for ‘Outstanding Supporting Visual Effects in a Photoreal Feature” for Edgar Wright’s “Last Night In Soho.”
DNEG’s dominant and expansive awards haul on the evening provides further evidence of the company’s leading capabilities in the visual effects and animation industries. This year’s extraordinary levels of success and the recognition of the Visual Effects Society add to DNEG’s impressive list of recent and historical accolades, said the statement.
“Thank you to the Visual Effects Society for honouring the incredible work of our teams and congratulations to all of our winners, collaborators, global teams and clients on this epic achievement,” commented DNEG chairman and CEO Namit Malhotra. “It is important to note that these projects were all in production during the pandemic. Despite the challenges of finding new ways of working in this incredibly difficult time for the world, DNEG has produced work of a quality that has been recognised as outstanding by the VES – an industry body that provides a detailed and comprehensive gauge of the technology and artistry that makes this work so special.”
“This, alongside the unprecedented number of awards that we won last night, is a massive testament to the capabilities of our teams, and the trust of our customers that DNEG will always deliver their vision to the highest possible standard. It is also a huge validation of DNEG’s ambitious growth plans as we go from strength to strength, scaling our business, and delivering great results across all of our global teams,” Malhotra further said.
DNEG’s complete 2022 VES Award winners are:
Outstanding Visual Effects in a Photoreal Feature: “Dune” – Paul Lambert, Brice Parker, Tristan Myles, Brian Connor, Gerd Nefzer
Outstanding Supporting Visual Effects in a Photoreal Feature: “Last Night in Soho” – Tom Proctor, Gavin Gregory, Julian Gnass, Fabricio Baessa
Outstanding Visual Effects in a Photoreal Episode: “Foundation” – The Emperor’s Peace – Chris MacLean, Addie Manis, Mike Enriquez, Chris Keller, Paul Byrne
Outstanding Model in a Photoreal or Animated Project: “Dune” – Royal Ornithopter – Marc Austin, Anna Yamazoe, Michael Chang, Rachael Dunk
Outstanding Effects Simulations in a Photoreal Feature: “Dune” – Dunes of Arrakis – Gero Grimm, Ivan Larinin, Hideki Okano, Zuny An
Outstanding Effects Simulation in an Episode, Commercial, or Real-Time Project: “Foundation” – Collapse of the Galactic Empire – Giovanni Casadei, Mikel Zuloaga, Steven Moor, Louis Manjarres
Outstanding Compositing & Lighting in a Feature: “Dune” – Attack on Arrakeen – Gregory Haas, Francesco Dell’Anna, Abhishek Chaturvedi, Cleve Zhu
DNEG served as lead VFX partner on each of the above projects, with work completed throughout its worldwide studios, according to the company.
iWorld
WhatsApp emerges as key commerce channel in India: Meta report
Whitepaper shows 77 per cent of purchases influenced by social media and shoppers spend 2.5 times more across channels
MUMBAI: If shopping once meant a stroll down the high street, today it begins with a scroll on a smartphone. India’s retail journey is being rewritten in real time, as consumers glide between Instagram Reels, WhatsApp chats and physical stores with barely a pause for thought. A new whitepaper by Meta in collaboration with the Retailers Association of India argues that this shift is not cosmetic but structural, powered by artificial intelligence, short form video, creators and conversational commerce.
The numbers underline the scale of the change.
Social media now influences 77 per cent of retail purchase decisions in India, with Meta’s platforms accounting for 96 per cent of social driven discovery. Discovery itself is increasingly passive and visual rather than deliberate and search led. As much as 97 per cent of consumers watch short form video daily, and 60 per cent of time spent on Facebook and Instagram is devoted to video content.
In other words, the shop window has moved to the feed.
The report highlights the growing dominance of the omnichannel shopper, a consumer who researches and buys fluidly across online and offline environments. More than 50 per cent of retail consumers research products online before purchasing in store. Equally, over 50 per cent browse in store before completing their purchase online.
This blended behaviour is lucrative. Shoppers who buy across channels spend 2.5 times more than single channel shoppers. When customers engage across multiple touchpoints, spending rises by as much as 73 per cent. For retailers, unified commerce is no longer a strategy slide. It is a revenue imperative.
Meta India director of E commerce and retail Meghna Apparao, urged brands to focus on three pillars: Reels and creators for authentic storytelling, omnichannel performance marketing to connect platforms, and WhatsApp as a personalised commerce channel. Hitesh Bhatt of RAI noted that the challenge is no longer adopting digital tools but integrating them to deliver measurable outcomes.
Artificial intelligence sits at the heart of this integration. Indian retailers using Meta’s omnichannel optimisation have recorded more than fourfold improvements in omnichannel return on ad spend. Businesses that integrated in store sales data through Meta’s Conversions API have reported Roas uplift ranging from 2 times to 5 times or more, alongside incremental sales growth of up to 9 times depending on category and market.
Integrated data strategies have also delivered revenue growth of up to 15 per cent, suggesting that when digital signals are tied to offline outcomes, marketing efficiency sharpens considerably.
Retailers are already putting this into practice. Reliance Digital has leaned into a Reels first strategy, working with regional creators to drive engagement and measurable business impact. Croma says Meta’s AI powered tools have enabled it to integrate offline data and activate performance marketing across touchpoints, strengthening both footfall and revenue across online and physical stores.
Trust is increasingly creator led. The report finds that 71 per cent of consumers make a purchase within a couple of days of seeing creator content on Meta’s technologies. Campaigns that leverage reels and creators have delivered 71 per cent higher brand intent lift and 19 per cent lower acquisition costs.
Micro and nano creators, in particular, are accelerating purchase decisions by embedding products into relatable, local narratives. Influence is no longer confined to celebrity endorsements. It is distributed, conversational and continuous.
If Instagram and Facebook drive discovery, WhatsApp is emerging as the conversion engine. According to the report, 72 per cent of product discovery now happens on WhatsApp. Retailers using business messaging and click to WhatsApp campaigns are seeing a 61 per cent average improvement in return on ad spend, a 62 per cent increase in leads and 22 per cent higher order values.
The implication is clear. Commerce is shifting from clicks to conversations. Discovery, purchase and post purchase support increasingly unfold within a single chat thread.
The whitepaper argues that omnichannel maturity will define competitiveness in Indian retail. Consumers no longer toggle between online and offline modes. They operate across both simultaneously, often within the same buying journey.
For brands, the task is no longer about being present on digital platforms. It is about stitching together discovery, data, conversation and store experience into a unified loop that can be measured in footfall, revenue and repeat purchase.
As India’s shoppers continue to scroll before they stroll, the retailers who align AI, creators and messaging into one seamless experience may find that the path to growth is less about adding new channels and more about connecting the ones they already have.
