DTH
10.4 lakh DTH subscribers added in Oct-Dec 18 quarter in India
BENGALURU: In calendar year 2018 (1 January 2018 to 31 December 2018), India’s private direct to home (DTH) service providers added 29.3 lakh net subscribers of which 10.4 lakh additions were made in the last quarter of the calendar year (Oct-Dec 2018, Q3 2019, period under review).
According to Telecom Regulatory Authority of India (TRAI) quarterly Indicator Reports, DTH has attained net pay active subscriber base of around 704.9 lakh (70.49 million, 7.049 crore) with five pay DTH service providers as on 31 December, 2018. This is in addition to the subscribers of the free DTH services of Doordarshan. Quarterly growth in the DTH sector in terms of the net active subscriber base and market share of DTH operators in terms of the percentage of net active subscribers during the quarter is depicted in the following charts.
Two major DTH players – Airtel Direct TV (Airtel DTH) and the merged Dish TV Videocon d2h entity (Dish TV) have about 55 percent of the market share of private DTH subscribers in the country. During CY 2018, these two players added 17.06 lakh (1.706 million, 0.1706 crore) subscribers, or 58.2 percent of the net subscribers that were added by all the five private DTH players in the country. Airtel DTH added 10.63 lakh (1.063 million, 0.1063 crore) net subscribers, while Dish TV added 6.43 lakh (0.643 million, 0.0643 crore) during the period under review.
As per the latest TRAI quarterly Indicator Reports, the highest number of DTH subscribers in 2018 by private players were added in the Apr-Jun quarter with 18.4 lakh (1.84 million, 0.184 crore) subscriber additions. In the first quarter of CY 2018, the private DTH players lost 30,000 subscribers. Please refer to the figure below for the private DTH subscriber trends during CY-2018.
Dish TV is by far the largest DTH player in the country and probably the second largest globally. As on 31 December 2018, Dish TV claimed a net active subscriber base of 236 lakh (23.6 million, 2.36 crore) while Airtel DTH claimed a net active subscriber base of 150 lakh (15 million, 1.5 crore).
The government’s DD Free Dish DTH service claims to reach out to nearly 300 lakh (30 million) as per reports and the FICCI-EY 2019 report, it has the capability to breach the 50 million mark if broadcasters keep supplying it with pay-TV content. It must however be noted that an exact number for registered or active subscribers is not available since this is a free DTH service.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
