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Ultra forays into regional cinema; to invest Rs 200 mn

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MUMBAI: Ultra will foray into regional movies and is planning to invest Rs 200 million towards this over one year.

The company, whose core business lies in acquiring and marketing of home video rights of Bollywood films, is looking at Marathi and Gujarati movies.



Ultra has plans to produce 10 films by the end of this fiscal. “We are investing Rs 20 crore in the making of these films which will also be distributed by us. The investment amount will encapsulate all the production, marketing and publicity costs,” Ultra Group managing director Sushilkumar Agarwal told Indiantelevision.com.



The company has already completed producing one Gujarati and one Marathi film, which are slated for August and September release respectively. The films will be released across 30 cinemas, most of which will be single screens.



“While the Marathi film, Langda Martai Tangta directed by Pitambar Kale, will be released on 15 August in Maharashtra, Subhash Shah’s Guajarati film Baap Dhamal Dikra Kamal will hit the theatres on 12 September. The film will be distributed and released by us only in Gujrat,” said Agarwal.



Also, apart from distributing its own films, Ultra Group is also looking at acquiring Marathi films from other producers for distribution. “The regional market space, which has a huge growth potential, currently does not have any organized players in this sector. Hence, we have decided to foray into this space for distribution. Presently we are still looking at proposals and have not acquired anything yet,” stated Agarwal.

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Hindi

Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release

Jio Studios re-releases blockbuster across 500 screens globally before sequel

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MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.

Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.

The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.

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For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.

While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.

In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.

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The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.

These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.

The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.

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Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.

Jio Studios presents a B62 Studios production, an Aditya Dhar film.

The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.

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The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.

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