Hindi
‘The Expose’…Limited Exposure
MUMBAI: The composer singer Himesh Reshammiya, wanting to turn and be accepted as an actor, is a mission that is into its fourth essay with The Expose, a film to re-re-re- launch him. The earlier attempts being Aap Kaa Surroor, The Moviee–The Real Luv Story and Karzzzz which were blanks, neither earning Himesh monies nor stardom.
In the latest search for recognition and stardom, Himesh has managed to shed much weight and assumed a new- mustached look. Also, the subject has been selected that does not tax an artiste too much while also creating the scope to play with music and atmosphere.
This is 1960s and 70s and Himesh is a star from South films who was a cop responsible for shooting a politician. His carries an attitude like South superstar Rajnikant; he does not require his face to be touched up as he believes he was born with makeup. He is now making his debut in a Hindi film.
There is a film awards function. Pitted against each other are two female debutantes, Zoya Afroz and Sonali Raut, who shared a PG accommodation and struggled together. Sonali pips Zoya at the awards and a catfight follows. Next, one knows, Sonali has fallen from the terrace. After initially calling it a suicide, it is later declared a murder. This leads Himesh to assume his original profession, he is a cop again.
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Director: Ananth Narayan Mahadevan. , Cast: Himesh Reshammiya, Sonali Raut, Zoya Afroz, Honey Singh, Ananth Mahadevan, Irrfan |
Producers: Vipin Reshammiya.
The director and the camera are dedicated to Himesh rather than get into the details of the era the film is set in; it tries to be smarty pants. The dialogue is the plus with Himesh’s sense for music adding to the advantage. While Himesh tries his best but remains static as an actor, the girls are okay while Irrfan as a ticket black-marketer is a misfit.
The Expose holds limited appeal due to music factoronly.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
