Movies
Tamil Nadu Film Exhibitors’ Association imposed penalty by CCI
NEW DELHI: The Competition Commission of India (CCI) has imposed a penalty of Rs 41,393 on the Tamil Nadu Film Exhibitors’ Association (TNFEA) (now known as Tamil Nadu Theatre Owners’ Association).
The penalty has been imposed in respect of information filed by Reliance Big Entertainment (RBE) alleging contravention of the provisions of Section 3 and 4 of the Competition Act.
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RBE alleged that it was entitled to distribute a film titled Osthe in Tamil language that was a remake of Hindi film Dabbang. However, TNFEA boycotted this film with an effort to secure a claim of its members against a third party Sun TV.
CCI in its investigation concluded that the decisions and conduct of TNFEA in respect of the boycott against the film Osthe and other films dealt by Sun TV were in contravention of the provisions of Section 3 (3) (b).
The penalty of Rs 41,393 has been imposed at 10 per cent of the average turnover of the Association for the relevant last three years. This penalty is to be deposited within 60 days of receipt of this order.
The CCI has also directed TNFEA to cease and desist from indulging in such anti-competitive conduct in future.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
