Hindi
Reliance Big Pictures takes to roadblock strategy for promoting music of Kites
MUMBAI: Reliance Big Pictures has devised a unique way to launch the music of Rakesh Roshan’s Kites that has Hrithik Roshan croon for the first time in his career.
On this occasion, Reliance Big Pictures has created a roadblock on 40 national television channels on 29 March at 9.30 pm when Hrithik’s debut song Kites in the Sky in English would be aired.
Reliance Big Pictures CEO Sanjeev Lamba, says, “We are delighted to bring to fans across the globe the wonderful music of Kites and Hrithik‘s debut as a singer. This roadblock across all major channels is our way to commemorate this unprecedented occasion”.
Avers Hrithik Roshan, “I was nervous to make my debut as a singer considering I come from a family that is well known in the world of music, but for this very reason my chacha (Rajesh Roshan) and Anurag were most certain that I could sing. I have given this song my best and honest shot, but I still don’t consider myself a professional singer.”
At the same time on 29 March, the promo will be simultaneously streamed on the official website of Kites- www.kites– the film.com, facebook.com and youtube.com.
Shah Rukh Khan starrer My Name Is Khan was the first film that used the roadblock strategy to promote the film. Star India channels including Star Plus, Star One, Star Gold, Channel V and Star Pravah telecast a three-minute trailer of the film across the network’s audience in 70 countries.
Hindi
Hansa Entertainment launched to produce across OTT, TV and film
New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.
MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.
Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.
R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”
Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”
Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”
Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”
In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.
