Hindi
Paramount creates in-game ad to promote Tropic Thunder
MUMBAI: US software major Microsoft‘s network for video game advertising Massive, Paramount Pictures and Ubisoft Entertainment have teamed up to create an in-game advertising to promote the upcoming film Tropic Thunder.
The companies have placed an interactive scavenger hunt in Tom Clancy’s Rainbow Six: Vegas 2 published by Ubisoft, which encourages gamers to actively interact with the in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.
Paramount Pictures senior VP interactive marketing Amy Powell says, “This innovative scavenger hunt enables us to reward our target audience and give them a direct call to action to go see Tropic Thunder.
“We’ve had a track record of success working with Massive since the business started. This is taking our in-game advertising campaigns to the next level by making them interactive and actionable. Gamers are motivated to seek out the next ad, which is an amazing way for us to build awareness and excitement for our new release.”
Gamers see a series of nine branded ‘clues‘ within Tom Clancy’s Rainbow Six: Vegas 2, each leading them to the next clue, until they successfully reach the end of the scavenger hunt. Everyone who completes the scavenger hunt will receive an invitation to join Ubisoft’s VIP club and the chance to download a free digital VIP map for Tom Clancy’s Rainbow Six: Vegas 2,and will be entered into two prize drawings.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
