Documentary
Netflix and Warner Music ink landmark documentary deal
The streaming giant has just unlocked one of the richest vaults in music history. Its rivals should be worried
CALIFORNIA AND NEW YORK: Netflix and Warner Music Group have signed an exclusive multi-year deal to produce documentary series and films drawn from the label’s storied artist roster, the companies announced on Friday — a move that hands the streaming platform access to one of the most formidable catalogues in music history.
Warner Music Group represents legends including David Bowie, Cher, Fleetwood Mac, Aretha Franklin and Joni Mitchell, alongside contemporary superstars such as Charli XCX, Coldplay and Bruno Mars. That is a staggering breadth of material for a platform hungry for prestige content and subscriber growth to match.
Under the agreement, Warner Music will work with Unigram, the production company aligned with the label, which will serve as the studio for its long-form projects. Each title will be developed in collaboration with the artists themselves or their estates, ensuring the kind of intimate access that turns a documentary into an event.
The deal reflects an intensifying race between music-rights owners and streaming platforms eager to turn deep catalogues into premium visual content. Music documentaries have become a vehicle for fan-driven, culturally resonant programming — a trend underscored by Taylor Swift’s “Eras Tour” film, which grossed over $260 million globally and reminded every platform chief just how lucrative the genre can be.
Netflix already boasts formidable credentials in music storytelling, with “Homecoming: A Film by Beyoncé” and “Quincy” among its highest-profile releases. The Warner deal sharpens that edge considerably. Rival platforms have not been idle: Disney+ has released “The Beach Boys”, while Max has drawn attention with “Stax: Soulsville U.S.A.” Apple Music, meanwhile, has pushed into original content through its Apple Music Live series, producing documentaries and livestreamed concerts featuring Harry Styles and Billie Eilish.
The battle for music’s visual soul, then, is well and truly on. Netflix has just made its boldest move yet.
Documentary
Discovery Channel premieres Unani Ki Kahaani on World Unani Day
Actor Jim Sarbh narrates a journey through Unani medicine, history, and modern wellness
MUMBAI: In celebration of World Unani Day, Discovery Channel has premiered Unani Ki Kahaani, a captivating new documentary narrated by actor Jim Sarbh. The film explores Unani medicine not just as an ancient tradition but as a philosophy of health that remains relevant in today’s world of lifestyle disorders and chronic illnesses.
Produced in collaboration with Hamdard Laboratories, the documentary traces Unani medicine from its roots in ancient Greece to its flourishing practice in India. Along the way, it asks a simple yet profound question: what does it really mean to be healthy? And why do we often treat symptoms without curing the underlying problem?
At the heart of Unani medicine is the belief in balance, between body, mind, spirit, and environment. The documentary reflects on moments like the Covid-19 pandemic, when India turned to both modern medicine and its own centuries-old systems of preventive care.
Jim Sarbh’s narration gives the story a modern voice, guiding viewers through history, philosophy, and science with curiosity and clarity.
Hamdard Laboratories chairman and managing trustee Abdul Majeed said, “Unani Ki Kahaani invites viewers to see healing as more than symptom relief. It is about balance, prevention, and long-term wellbeing. Through Unani medicine, we aim to help everyone understand that true healing restores harmony.”
Commenting on his role, Jim Sarbh added, “Narrating Unani Ki Kahaani was a learning experience. I was struck by how this system connects history, culture, and the idea of living in balance.”
The film brings historical icons such as Hippocrates and Ibn Sina together with Indian pioneers including Hakim Ajmal Khan, Hafiz Abdul Majeed, and Hakeem Abdul Hameed, showing how Unani has evolved as a living, adaptive system shaped by multiple cultures.
Featuring insights from modern medicine, Ayurveda, Unani practitioners, academics, and public health experts, Unani Ki Kahaani bridges traditional knowledge with contemporary healthcare. Its aim is to make holistic healing approachable for everyone, especially younger audiences seeking deeper understanding in a fast-paced world.
