Hindi
Mukta Arts in first-time deal with Times Music
MUMBAI: For the first time since its inception, Times Music has struck a deal with Mukta Music, a division of Mukta Arts, to manufacture and distribute the audio track of Mukta Art Entertainment‘s forthcoming release Paying Guests.
The deal includes physical as well as non-physical rights of the film‘s audio.
Says Times Music CEO Adarsh Gupta, “We are proud to be associated with Mukta Arts Ltd with our first audio track of Paying Guests. I hope that our first outing with Mukta Music would be a smash hit that would pave way for more such ventures.”
Founder and creative head Mukta Arts Subhash Ghai avers, “We have entered a deal with Times Music for the first time with full faith and confidence and together we are planning a unique strategy for marketing the music of the film by sending a justified number of paid TV promos just before the release of the film.”
Paying Guest stars Shreyas Talpade, Aashish Choudhary, Jaaved Jafferi and Vatsal Sheth along with Celina Jaitley, Neha Dhupia, Riya Sen, Sayali Bhagat, Chunky Pandey, Asrani and Paintal. The film, written and directed by Paritosh Painter, is being produced by Mukta Arts Entertainment.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
